WHAT IS ONLINE MARKETING?

Online marketing is the practice of promoting and selling goods and services using various digital platforms and channels. To reach a target audience and gain customers, it entails using digital technologies like search engines, social media, email, and websites.

Through focused marketing initiatives, online marketing aims to increase brand recognition, create leads, and boost sales. Businesses may analyze and evaluate the success of their internet marketing strategies using data and analytics, and then tweak them for better outcomes.

Search engine optimization (SEO), pay-per-click (PPC), social media marketing, email marketing, content marketing, and mobile marketing are just a few of the techniques and approaches available for online marketing. Each of these tactics can be customized to fit the unique requirements and objectives of a company and its target market.

Overall, any modern business strategy must include online marketing. Businesses can use it to effectively and measurably reach a larger audience, increase brand recognition, and boost sales.